When a health company buys a branch of pharmacies, specialty pharmacies, and other related businesses, it's quite easy to fall into a branding mess. That is where we came in to add strategy to the new branding formula, and to create a brand architecture that not only makes sense but also supports the employee communities as they became part of a bigger and stronger organization. What you see below is just a glimpse of a structured system that is much more complex than what it seems on the surface.