For the first time in Puerto Rico, an essential service will finally come true: a truly emergency dedicated veterinary hospital. It is thanks to clinics such as this one that many pet lives are saved. As such, it was clear from the beginning that the brand core must be something that could represent both the seriousness of the service without skipping the love for pets. That's why we chose responsibility as the brand core for Animalis. Our job was to create an identity that could scale in many directions, followed by a brand architecture that could many sub brands and core services. The message developed to suit the importance of having a trusted veterinary emergency hospital: We respond when you need us the most. Having a well-rounded brand identity system is key when developing such large projects, and Animalis is now equipped for a strong hospital launch.