Outreach organizations rarely have appealing branding. But when they do, it's because they understand the importance of making changemakers, volunteers, and everyone involved in community projects feel part of something greater. Concéntrico was the kind of client that knows exactly what they do and why. However, they didn't know what name could possibly encompass everything they do. After hearing stories of success and exploring several ideas, it came to us visually: outreach is about going beyond what's taken for granted (beyond the circle) —reaching people outside the accustomed bounds (an overlapped circle). Diversity, the disadvantaged, those communities whose needs are not heard and thus not met.