Money Magazine reached out to us to build a brand structure that could support a new era in the company. With a combination of joined expertise, a healthy dose of brand equity, and a keen eye for custom typography, we gave life to the brand’s platform to facilitate a smooth and coherent transition both internally and externally. At first glance, such a task might seem simple; however, many micro details and decisions were required to shape the working parts of the newly revamped brand system.