Palma Coyor is a local artesian water product in its early stages of development, originating from the Valley of Collores. Our goal was to capture the beauty of this source and create a brand that conveys a sense of premium quality while taking you on a refreshing journey through Juana Díaz, Puerto Rico. Rather than evoking the colonial era of Puerto Rico, we drew inspiration from an earlier time when native Puerto Rican parrots thrived in their natural habitat, nourished by the small fruits of the Coyor palm tree. This pristine setting is the foundation that inspired the brand’s name, Palma Coyor. To further embrace this challenge, we designed bespoke typography to reflect the artisanal essence of the brand.