As telehealth becomes increasingly essential, more brands are venturing into the virtual realm of healthcare. The challenge lies in standing out in a saturated market. So, how does one distinguish themselves? Color becomes the key player. Many telehealth providers stick to blues and greens with ample white space, reminiscent of health brands but lacking the necessary sensitivity for long-distance services. In contrast, Verte believes compassion surpasses convenience, reflected in our carefully crafted brand.

Peach became our primary color choice from the outset, aiming to evoke a soft, warm, and comfortable feel. The heart shape and rounded edges amplify these sentiments, while the brush strokes contribute to the sense of human nature—imperfect and free.

Our slogan, "healthcare for the rest of us," isn't just a phrase; it embodies our commitment to addressing the significant issue of healthcare access in the West. Verte promises affordable access to medicine without the requirement of an insurance plan. It's designed for those with mobility limitations or residing in remote areas. Verte is for everyone who believes that care is about empathy and accessibility.